More and more publishers are choosing to tie the compensation they give their writers to some kind of traffic-based measurement — but short-term metrics like pageviews and unique visitors are inherently flawed, and as such aren’t always a good measure of actual value
“For things that executives cannot directly influence, accurate judgments are paramount and the new modeling tools can be valuable. However, when a senior manager can have a direct influence over the outcome of a decision, the challenge is quite different. In this case, the task isn’t to predict what will happen but to make it happen.”
Before senior executives try to spread best practices, they must clear out the negative behavior that stands in the way. Stanford’s Bob Sutton reveals companies that have scaled up excellence and explains their success.