ContentWRX’s surveys offer goals-based evaluation questions that delve into why customers perform the actions you see in your analytics data.
Companies have so many analytical options at their disposal that they often become paralyzed, defaulting to just one approach. A McKinsey & Company article.
When you gain insight from data that’s actually ACTIONABLE for content!
The number on the speedometer isn’t always an indication of how fast you’re getting to where you’re going.
You might, after all, be driving in circles, really quickly.
Which people do you look to for criticism? Which metrics are you relying on to tell you if you’re doing a good job? Who tells you if you’re on to something?
Alas, most of us usually look in the wrong place.